Plan Canada Magazine
Advertise With Us
Read by 90% of Canada’s registered planners
Our passionate readership and stellar reputation as the go-to magazine for planning-related topics and themes help us reach key players in this multi-million dollar market at strategic times throughout the year.
Delivering Your Target Market
The Canadian Institute of Planners (CIP) works on behalf of over 9,000 planning professionals nationally and has served as the voice of Canada’s planning community since 1919. Our members work in both the public service and private sector across fields such as land use planning, environmental resource management, land development, heritage conservation, social planning, and economic development.
Reach Your Target Market at Key Times
We represent nearly 90% of certified planners working in Canada and abroad. Our planners are industry leaders and hold buying power for their companies and municipalities. In the most recent membership survey, 88% of respondents said that Plan Canada magazine is an important/very important service that CIP offers (top three, just behind MCIP and advocacy for the profession). The magazine also had the highest level of satisfaction of any CIP service/benefit (79%).
Plan Canada reaches key players in this multi-million dollar market at three strategic times throughout the year:
Spring 2025
Theme: Transportation
Spacing Closing: Mid-December 2024
Distribution: Late March 2025
Summer 2025
Theme: Technology
Spacing Closing: Early March 2025
Distribution: Mid-June 2025
Fall 2025
Theme: Canada in 2100
Spacing Closing: Mid-July 2025
Distribution: Early October 2025
Winter 2025
Theme: People’s Choice
Spacing Closing: Mid-October 2025
Distribution: Mid-December 2025
Advertising Rates
Plan Canada has an incredible readership and a reputation as the go-to magazine for planning related topics and themes. This year, CIP revised its rates to be even more competitive in a changing market.
*Ads booked in the print magazine will APPEAR in the mobile/digital edition AT NO EXTRA COST!
| Full-Colour Rates | One-Time Rate | Four-Time Rate |
|---|---|---|
| Outside Back Cover | $3,325 | $3,125 |
| Inside Front or Back Covers | $3,125 | $2,925 |
| Full Page | $2,825 | $2,625 |
| 1/2 Page | $1,625 | $1,525 |
| 1/3 Page | $1,250 | $1,150 |
| 1/4 Page | $950 | $900 |
| 1/8 Page | $700 | $650 |
Digital Edition Only
| eSponsorship | $500 (per issue) | 400 x 400 pixels (.png, .jpeg, .gif formats) |
| eBanner | $500 (per issue) | Top Banner Custom Build |
Ad Submission Information
Ad Dimensions
| Ad Size | With | Depth |
|---|---|---|
| Double Page Spread Bleed Trim Live Area | 16.75″ 16.5″ 15.5″ | 11″ 10.75″ 9.5″ |
| Full Page Bleed Trim Live Area | 8.5″ 8.25″ 7″ | 11″ 10.75″ 9.5″ |
| 1/2 island | 4.625″ | 7″ |
| 1/2 horizontal | 7″ | 4.625″ |
| 1/3 square | 4.625″ | 4.625″ |
| 1/3 vertical | 2.125″ | 95″ |
| 1/3 banner | 7″ | 3.25″ |
| 1/4 vertical | 3.375″ | 4.625″ |
| 1/4 banner | 7″ | 2.5″ |
| 1/8 horizontal | 3.375″ | 2.125″ |
| 1/8 vertical | 2.125″ | 3.375″ |
Production Requirements
- Adobe InDesign CC
- Adobe Photoshop CC
- Adobe Illustrator CC
(earlier versions of the above programs are also acceptable)
- We accept tifs, jpegs, eps, and pdf files at a resolution of at least 300 dpi
- Ads must be prepared to the correct dimensions and shape or be subject to production charges
- ALL FONTS used must be included
- ALL LINKS/IMAGES used must be included
- All Pantone/spot colours MUST be converted to CMYK
- Include a hard copy (colour or black proof) or email a PDF for proofing purposes
- We support CDs and DVDs
- All the above requirements for sending electronic files apply to sending by email
- Use STUFFIT or WINZIP to compress large files
- Attach all related files (fonts, links, graphics)
- DO NOT embed files in your email or Word document
- Contact us for FTP site information for files that are too large to email
- Include a PDF for proofing purposes, or fax a hard copy to 866-985-9799
- Costs incurred for publication-produced ads or non-compatible electronic files will be charged to the advertiser. Minimum charge $50.00
Please submit ad material to:
STEFANIE HAGIDIAKOW
Ph: 866-985-9790
Fax: 866-985-9799
Email: stefanie@kelman.ca